Almost every modern-day artist dreams of getting signed to an industry heavyweight’s label, knowing that their music will be heard on a national level. In the case of New Orleans native 9th Ward, whose big-name boss (producer/Playmaker CEO Nitti) works for another big-name boss (So So Def/Island Urban boss Jermaine Dupri), that could mean double the success. While 9th’s buzz single, Chopper, was somewhat lacking in the ‘hit’ category, his official single Add Me Up easily changes that conclusion. While all three artists rap about their heavy swagger, it’s Nitti’s production that should take listeners back to the days of Yung Joc‘s ‘06 summer anthem, It’s Goin’ Down. 9th Ward will release his debut album, Times Change, later this year.
I can't stand Nitti's production work. How much talent does it really take to make a beat consisting of two primary components: a simple synthesizer melody and a hand clap. The chorus needs to be catchier if 9th Ward wants to see any success, the song sounds monotone all the way through.
I haven't heard a Nitti beat in a long time. I can call a Nitti beat in my sleep; they are unique. He loves his synthesizer. I can't look pass 9th wards cranium, it's gigantic. This is just an ok track. JD DOESN'T do much for this track.
The beat is nice and simple which is pretty cool. 9th ward lyrics aren't anything special at all. Track gets boring after a minute. I wouldn't listen to it again, so I can't throw it into rotation today!
This isn't what N.O. hip-hop is about. Maybe an ATL artist could get away with doing this, but my standards are much higher for my Louisiana rappers. Maybe signing with Nitti wasn't the best move? The jury is out to lunch...
9th wards been pretty tight, unique sound and gangsta flow. An artist to watch for sure. Nitti kills it as usual and JD on the track... ehh never been a fan.
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