In recent years, dancehall has become an integral part of the urban music landscape, and one of the newest acts hoping to bring their own spin on the increasingly-popular genre to an international audience is 3 Kingz, a trio of rising stars who honed their musical skills as children growing up in the slums of Jamaica. On a brand new buzz single called, well, Brand New, Curt, Craig, and Ramon introduce listeners to their unique style, which might best be described as “R&B with a Jamaican twist.” Dadetown Music head Bigg D takes on production duties for this cut, which is derived from The Stylistics’ Philadelphia soul classic of the same name. With a classic slow-jam backdrop and reggae-influenced verses, this for-the-ladies record has plenty of crossover potential. Three Kingz’ debut album has yet to receive a title or release date, but an enthusiastic listener response to Brand New may be what it takes to get the label’s attention.
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