In the contemporary consumer society, identity is one more commodity to be bought and sold. Whether you want to blend in with your peers or assert yourself as a unique individual, that style can be yours for the right price. Regardless, Booth newcomers 100dBs and Ryan-O’Neil aren’t about to let hip-hop become one more fashion for hipsters to try on now and discard later. On new single Wait a Minute, dBs creates a head-noddable, boom-bap backdrop for his mic-rocking partner’s iconoclastic dismissal of all store-bought personae: “Call me a critic, a cynic or f**king rigid, but I won’t give into any subscriptions / Not part of any scene, not part of any crowd / but my sound pounds loud, so you know what I’m about.” DJ Far East completes the picture with a titular sample from Public Enemy’s Shut Em Down, as well as borrowing some kitschy passages from How to Speak Hip, a comedic spoken-word album from 1959. For more, check out sophomore collaborative set Tea & Spliffs when it hits record stores and online retailers November 27.
Update: Click “Watch Video” above or scroll down to view the duo’s Michael Riolo-directed Wait a Minute visual.