Warner Bros. Records/Blacksmith Launches Virtual Community for Talib Kweli

Filed Under: News, Press Release by DJ Z on Oct 31, 2006

BURBANK, CA -- Warner Bros. Records/Blacksmith has launched a virtual community for critically acclaimed rapper Talib Kweli in the immensely popular 3D social network, Second Life, in which users, known as 'residents,' build and own their content online.

Created by Linden Lab in San Francisco, Second Life (www.secondlife.com) is a parallel universe existing in cyberspace. In this digital world, users create and dress up characters, build homes, form neighborhoods and live out alternative versions of their lives in the 3D, computer-generated environment. Residents can also spend real money, and actually contribute around US$350,000 a day on average, or a rate of $130 million a year by using virtual currency known as "Linden Dollars." Usage is growing in rapid double-digit terms each month [Reuters, 10/16/06].

Anyone who logs in and creates a basic (free) membership in Second Life will be able to interact with the Brooklyn-bred rapper via his 'avatar,' or virtual world persona. Created by Kweli himself, users can visit his Brooklyn brownstone, which will feature online amenities such as a pool table, bar area, chill-out room, and, in an exciting development, a rooftop stage where his live concerts from around the country will be streamed. Second Life users will also have exclusive access to new video content, which can be viewed from every floor in the brownstone, as well as material from "Ear Drum," Kweli's eagerly anticipated debut album for Warner Bros. Records, which is slated for release early next year.

"Second Life is the logical progression for online web communities. It brings web interaction to life. You are able to enter the mind of your favorite artist through online concerts, neighborhoods and basic one on one interaction. We are excited that Talib Kweli is part of such a progressive community and look forward to continue to build with Second Life," says Corey Smyth, Blacksmith.

Second Life is entirely built and owned by its residents. Since opening to the public in 2003, it has grown enormously to 1,100,000+ people from around the globe.

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