Tyrese/Black-Ty Heats Up Radio With 3 Singles From Alter Ego!!!


Tyrese

NEW YORK, NY -- Tyrese, the multi-platinum, Grammy- nominated singer, songwriter, actor, writer, producer and now rapper (aka Black-Ty), has unleashed an airwave assault with the simultaneous release of 3 tracks from his upcoming Alter Ego double CD. The melodic ballad "One," produced by The Underdogs, the sensual "Turn Ya Out" featuring Lil' Jon and the club-banging rap track "Get It In," all showcase Tyrese's never-ending talents as each song impacts R&B mainstream, Rhythmic Crossover and Mixshow radio formats, respectively.

With the December 12 release of Alter Ego on J Records, Tyrese will be the first platinum-selling R&B male artist to release a double CD with one disc of R&B songs and the other hip-hop. To promote this unprecedented release, Tyrese will make several television appearances including The Tavis Smiley Show (12/7), Craig Ferguson (12/8), BET's 106th & Park (12/11), The Meghan Mullally Show (12/12), Spike TV Video Games Awards (12/13) and MTV's Sucker Free (12/20).

On Alter Ego's R&B disc, Tyrese joins forces with producers The Underdogs ("One," "Better To Know"), Brian Michael Cox ("Gotta Get You"), Lil' Jon ("Turn Ya Out"), R. Kelly ("Hurry Up," "Signs of Love Makin' Part II"), Eric Dawkins and Tony Dixon ("Morning After," "Better Than Sex,") and Trick Stewart ("Lights On"), resulting in a bevy of great songs that cater to Tyrese's R&B fanbase.

Although many of Gibson's colleagues acknowledge his singing prowess, they were pleasantly surprised by his skills on the mic as rapper Black-Ty. The Game, who appears on "Ghetto Dayz," says "He's [Tyrese] been successful on every scale from singing to acting so what would make anybody think that he couldn't rap?" After collaborating on "Get Low" and "Roll The Dice," Snoop Dogg comments, "He [Tyrese] really got it cracking to the point where he didn't seem like he was out of his range. It seemed like something he was naturally born to do." Manni Fresh, Scott Storch, All Star and various members from Tyrese's Headquarter Entertainment in-house production team The Frontline BoyZ, add their production skills on the hip-hop disc which features additional guest appearances by Kurupt, Too Short, Method Man and Manni Fresh.

Tyrese also gets creative with his current "How Do You Wear Your Black Ty" campaign: "Don't Be Shy to Show Nothing but Ty." The online campaign is aimed at building community interaction between Tyrese and his fans. Following the theme of Tyrese's upcoming album Alter Ego, users can upload pictures of themselves wearing a black tie however they choose. Ten winners will receive $50 gift certificates to Victoria's Secret. The contest runs now through January 2007 via www.myspace.com/tyrese or www.tyrese.com.

Tyrese  

Written by on 12/7/06

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