Snow Man to Street Dream, Jeezy Drops Dec 12
New York, NY -- After delivering one of last year’s biggest debut albums, the RIAA platinum #1 Let’s Get It: Thug Motivation 101, Corporate Thugz/Def Jam Recording artist – and Billboard R&B/Hip-Hop Awards Best New R&B/Hip-Hop Artist – Young Jeezy returns to the game with THE INSPIRATION, due to arrive in stores on December 12th.
The new album gets on the fast track with its first single, “I Luv It.” As the DJ Toomp banger is heating up the airwaves and clubs, the video for “I Luv It” has just been completed by Jessy Terrero, who also directed videos last year for Jeezy’s “Trap Star/Go Crazy” and “And Then What.” “I Luv It” will debut on BET with an ‘Access Granted’ special on November 15th at 7:30pm.
Jeezy will also be a huge presence on BET’s inaugural Hip-Hop Awards, airing on November 15. The Snowman is slated to perform a show-topping three times – on the opener, “Welcome To Atlanta,” his own performance of “I Luv It,” and joining fellow Atlantan and label mate Ludacris on “Grew Up A Screw Up” from Luda’s platinum Disturbing Tha Peace album Release Therapy. The week before THE INSPIRATION’s release, Jeezy will treat the Billboard Music Awards audience to the first live network performance of “I Luv It” – and will also reprise his guest appearance on Luda’s “Grew Up A Screw Up.” The BBMAs will be broadcast on Monday night, December 4th on the FOX network, from the MGM Grand Hotel in Las Vegas.
Jeezy’s heating up the streets as well. On November 14th, he and DJ Drama will drop the latest installment of the Gangsta Grillz mixtape series. The new tape, I AM THE STREET DREAM, (Check It Out Here) brings Jeezy back to where his legend was born: The Trap. It was the massive popularity and major-label sales of mixtapes like ‘04’s Trap Or Die that brought Jeezy to national attention.
The million dollar dreams of Young Jeezy turned into cold hard major label reality when Let’s Get It: Thug Motivation 101 (released July 2005) shot to #1 on the R&B and Rap albums charts and #2 on the pop side, and blew up to RIAA platinum in 11 weeks. The breakthrough hit, “Soul Survivor” took the #1 spot on the R&B chart. Jeezy was named to Rolling Stone's New Faces: Artists To Watch and MTV News' You Hear It First, as a phenomenal seven tracks from Let’s Get It found their way onto radio and the charts – “And Then What,” “Soul Survivor,” “Trap Or Die,” “Go Crazy,” “Tear It Up,” “Trap Star,” and “My Hood.” Let’s Get It went on to top critics’ year-end lists and was named by The New York Times as the Pop Album Of The Year.
Working in Atlanta's legendary Patchwerk Studios, Jeezy welcomed a who’s who of close friends and collaborators to THE INSPIRATION recording sessions, including Ludacris, Snoop Dogg, R. Kelly, Keyshia Cole, Three 6 Mafia, Timbaland, T.I. and G-Unit's Young Buck, among others. With monster tracks from DJ Toomp – on the smash single “I Luv It” – Timbaland on “3am,” the Runnerz and more, Jeezy’s still got both feet firmly in the Trap, but shows incredible growth as an artist; on the sweeping, epic “Child Of God (Bury Me A G),” Jeezy envisions his own death and judgment. “Child Of God” has been shot as a ‘mini-movie’ long-format video and will be included as bonus content on the limited edition of The Inspiration.
Stay tuned for more on the Street Dream himself, Young Jeezy...