Lil Jon, E-40, Bobby V, Ying Yang Twins and More Go Gaming

Filed Under: Community Involvement, Marketing/Merchandising Deals, Press Release by DJ Z on Sep 18, 2007

New York, NY -- "Halo 3" won't be available until September 25, but some of Hip-Hop's biggest hit-makers got a chance to play against one another as Lil Jon, E-40, Bonecrusher, Bobby V, Fabo of D4L, Lil Scrappy, Ying Yang Twins and more came out to preview what will be the biggest hit in video games this year. While in Atlanta, Konsole Kingz also introduced Microsoft to other Hip-Hop elite by stopping through Stankonia Studios to visit Big Boi of Outkast and Collipark Studios to visit Mr. Collipark.

"My guys came through from Microsoft with some gifts. I got the brand new Halo 3 special edition Xbox 360. The biggest entertainment release ever! They told me the numbers for the first day opening, you won't believe it," said Big Boi of the launch of Halo 3.

"We couldn't be happier with the industry's response to the Konsole Kingz - Halo 3 party," says CJ Peters, CEO and founder of Konsole Kingz. "Gaming is a multi-billion dollar industry and growing fast. Our goal is to bring the influential world of hip-hop to the video game space; events like this are the start."

Artists received the Xbox 360 Special Edition Halo 3 Console, available in stores starting yesterday, along with a Zune – Halo 3 Edition.

When Halo 2 launched in 2004, it generated a record-setting $125 million (U.S.) in sales within the first 24 hours and changed the way people think about interactive entertainment. Three years later, Halo 2 remains the most-played game on Microsoft's Xbox LIVE® online gaming and entertainment network, with nearly 1 billion hours of online gaming logged to date.

Detailed information about Halo 3 and Xbox 360 can be found by visiting www.xbox.com/press . For more information on Konsole Kingz, please visit: www.konsolekingz.com.

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