Boost Mobile’s “Nightshift” Hits Chicago [Exclusive Coverage]
Chicago, IL -- Beautiful women, hot imported cars and a plethora of new Hip Hop talent power slid into Chicago this past weekend for Boost Mobile’s “Nightshift.” The wildly popular event, located at Solider Field’s parking lot, included highly customized vehicles, drift demos, freestyle MotoX, and bike stunts. The real spotlight however was the Madza Main Stage line-up of Huey, Brick & Lace, Yung Berg and Sean Kingston.
The first artist to make his way to the stage was St. Louis rapper, Huey. While performing several cuts off his debut album, Notebook Paper, the crowd became antsy and starting chanting aloud the name of the song they wanted to hear. If you guessed “Pop, Lock & Drop It” then give yourself a cookie. Although the crowd was receptive to the catchy club banger, they were left wanting more when Huey’s fifteen minute set ended.
“Midwest all day,” exclaimed Huey following his performance. “I love Chicago, man. They [Chicago] should expect big things from me the rest of this year and into 2008.”
Huey gets interviewed by DJBooth's DJ Z
Next up was sister duo, Brick & Lace, who were the first act signed to Akon’s Konvict Muzik record label. As the ladies were introduced to a crowd of hundreds, many in the audience had a “who are they” look across their face. Unfortunately, with little radio play stateside, they didn’t offer up anything that had already been heard by the masses. To their credit, the duo gave an inspired fifteen minute set which included a cover of Sean Kingston’s hit, “Beautiful Girls.” (If you were wondering, they are the type of women he refers to in that very song.)
Brick & Lace back stage before their performance
Hometown native Yung Berg was next to fit the bill as the wildly popular MC approached the backstage area with a posse almost twenty people deep. As the group made their way through two security check points several members dropped off. By the time Berg was ready to ambush the crowd, the intimidating clique was a mere eight strong. His set lasted longer then both previous acts, clocking in at just about twenty minutes.
The icing on the cake was the ending number as Berg asked all his ‘sexy ladies’ to make their way to the front row. While pulling up his pants, Berg jumped off the stage (flanked by multiple bodyguards) and into the camera pit. Reaching into the crowd, a sweaty Berg hugged women left and right. Nothing says “I love my fans” more than a perspired hug! Don’t you agree?
Berg hugs his fans
The last performance of the evening’s came courtesy of Reggae/Hip-Hop/R&B sensation, Sean Kingston. Sporting a bright green polo and a chain promoting his record label, Beluga Heights, Kingston was by far the most well received artist of the evening. Before spitting a single lyric or singing a single melody, Kingston reminded everyone in attendance that he has the “number one song in the mo f*ckin’ country.” Interesting, an artist who doesn’t swear once on his recently released debut album has a secret potty mouth.
Put those ear muffs to the side though, because the sun drenched and exhausted crowd loved the cursing. In fact, the more Kingston cursed the more excited the crowd became. Inevitably, Kingston performed that “number one song” and did so with a surprising amount of charisma and stage presence.
Sean Kingston hangin' backstage with DJBooth's DJ Z
All in all, the show was an excellent time. Since each of the artists’ doesn’t have a large catalog from which to pull music, each set was short and to the point. The longest break in-between sets was ten minutes and was due to “technical difficulties” with the audio setup; unlike most rap shows that drag do to artists taking their sweet time to make their way to the stage. Although nobody likes working the night shift, this was one event I didn’t mind having to cover.