Black Eyed Peas’ ‘My Humps’ Achieves Milestone
SANTA MONICA, Calif. -- Multi-platinum 2-time Grammy-winners The Black Eyed Peas cross an historic threshold as their hit single "My Humps" passes 2-million Master Tones sales in the US this week according to Universal Music Mobile, a division of Universal Music Group (UMG) -- making it the top selling Master Tone of all time, and the first to reach this 2-million landmark. (A Master Tone is an excerpt of the actual master recording rather than a synthesized ringtone used to personalize a mobile phone.) "My Humps" is the longest-running hit from the RIAA triple-platinum CD MONKEY BUSINESS, which has sold more than six million plus copies worldwide since its release back in June 2005, and is in its 39th week on the Billboard 200 and Top R&B/Hip-Hop Albums charts.
"Throughout their career, The Black Eyed Peas have pursued the most innovative strategies to get their music heard by the widest possible audience," said Steve Berman, President of Marketing, Interscope Geffen A&M. "Taking advantage of every technological breakthrough is part of what defines today's true innovators. The Black Eyed Peas have harnessed the Master Tones media as an extremely effective method of outreach to their fans."
The follow-up to the RIAA gold Grammy Award-winning "Don't Phunk With My Heart" -- "My Humps" became available in August 2005 as a Master Tone for mobile phone personalization via all US wireless operators, including Cingular Wireless, T-Mobile, Verizon Wireless, Sprint, Virgin Mobile, Amp'd and Boost Mobile. In October, as the video for "My Humps" was premiered, the Master Tone began its 6-week run at #1 on the weekly Infospace Mobile chart. The track eventually peaked at #1 on the Hot Digital Songs chart, #2 on the Pop 100, #3 on the Hot 100, and #4 on the Rhythmic airplay charts.
The news comes in advance of the March 21st iTunes release of RENEGOTIATIONS: THE REMIXES, an 8-track EP that arrives in stores one week later as a physical exclusive piece for Best Buy. The final sequence is as follows: 1. "Like That" (album version); 2. "Ba Bump" (Erick Sermon Remix); 3. "My Style" feat. Justin Timberlake (DJ Premier Remix); 4. "They Don't Want Music" feat. James Brown (Pete Rock Remix); 5. "Feel It" (Jazzy Jeff Soulful Remix); 6. "Audio Delite" (album version); 7. "Disco Club" (Large Pro Peas Remix); 8. "Like That" -- Video (iTunes only).
Meanwhile, The Black Eyed Peas are preparing for the kick-off of the annual Honda Civic Tour, their first major tour since the release of MONKEY BUSINESS. The two-month, 35 city tour, which features opening acts The Pussycat Dolls and Flipsyde, begins March 23rd at the Sav-Mart Center in Fresno, and wraps up May 21st at Universal Lending Pavilion in Denver. For tour info, go to www.hondacivictour.com and www.blackeyedpeas.com
The Black Eyed Peas are signed to A&M, a part of the Interscope Geffen A&M Group, a subsidiary of Universal Music Group. Universal Music Group is a unit of Vivendi Universal, a global media and communications company.
Written by DJ Z on Mar 13, 2006
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