Behind The Booth: 5 Questions With Richie Dollaz of Next Selection


Rich Dollaz

New York, NY -- Though artists get the lion's share of the press, major players on the business side often have the sharpest insight into the game. In our new Behind the Booth series, we'll shine the spotlight on execs making big moves in the music industry, getting their answers to five key questions. Our first Behind the Booth interviewee, Radio Promotions Guru/Label Executive Rich Dollaz of Next Selection/Interscope, is a seven-year industry vet who manages such artists as Cheri Dennis (Bad Boy/Atlantic), Cassie (Bad Boy), Ryan Leslie (Next Selection/Universal), Corey Gunz, Unladylike (Def Jam) and Krys Ivory (Next Selection) through his own firm, Dollaz Unlimited.

What was your first job in the music industry?

I entered the music industry as an intern at Bad Boy records. I met Harve Pierre and Sean Prez, who helped showed me the ropes in mix show and radio promotion.

What is your proudest achievement?

I don't have one single foremost achievement but rather several that that resulted from a domino effect of reactions. With the success of records like “Show Stopper” by Danity Kane, "Diamond Girl" Ryan Leslie, “Last Night” by Diddy featuring Keyshia Cole, “Its Going Down” by Yung Joc, “I Love You" by Cheri Dennis”, “Hood Figga” by Gorilla Zoe and “Hot Tonite” by New Edition, I was able to break an unsigned artist by the name of Cassie with 20,000 spins across the board.

What projects are you currently working on?

Ryan Leslie just dropped his debut album. I am working on my artist, Krys Ivory, who is currently signed to Next Selection under management. We are currently working her new single, “Be Next To Ya,” which features Ryan Leslie. I am also spearheading a national talent search called “Get Labeled.”

How can the music industry prosper long term?

The music industry is at a critical turning point. Since traditional methods of major and indie label practices are no longer being used, we are forced to conform to the digital realm of web, satellite and social networks (what we deem “the new music demo”). I think this evolution is great, but we can't forget the original methods; interacting face to face by building valuable relationships with real people in real time.

What are your goals for 2009?

My goal for 2009 is getting Dollaz Unlimited! But seriously, it is to be one of the most competitive management firms in the country.

Written by on 02/17/09


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