1720 ENT & Universal Republic Partner on the Launch of Atlanta-Based Hip Hop Trio C-Side


C-Side

New York, NY -- 1720 Entertainment and Universal Republic Records are pleased to announce a joint venture to market, promote and distribute Atlanta-based Hip Hop trio C-SIDE. The 1720/Universal Republic joint venture includes a new version of the single "Boyfriend/Girlfriend" featuring Grammy nominated Keyshia Cole. The single was the No. 1 "Most Added" track at Rhythm radio this week and will be released to Top 40 radio on 3/18 and Urban radio on 4/1. The "Boyfriend/Girlfriend" video, directed by Benny Boom and also featuring Keyshia Cole, was recently filmed in Los Angeles.

Previous to the partnership, C-SIDE garnered national airplay with their hit "Boyfriend/Girlfriend," the featured single off of their 3-song, digital EP, Class In Session, currently available on iTunes. C-SIDE scored a "Top 5 Most Played" Myspace.com track last year with their digital anthem "myspace.freak," along with an unprecedented one-month feature at iTunes. C-SIDE will release their full-length debut album this summer.

"Everyone at 1720 is excited about teaming up with Universal Republic! We're looking forward to developing a strong partnership and taking this talented group to new heights. It's going to be both rewarding and gratifying to watch C-SIDE blow up and receive the recognition they deserve," states Terry K. Johnson, President/CEO, 1720 Entertainment.

"C-SIDE's underground attitude complemented by1720 Entertainment's mainstream vision perfectly complements our goal of taking this compelling and innovative hip hop group to even greater success," stated Monte Lipman, President & CEO of Universal Republic Records. "We look forward to a fruitful working relationship with Terry and his team."

In addition, since forming C-SIDE six years ago, Kenny Kold, Gator and Bo-Q have made a name for themselves by producing records for everyone from Ludacris and TI, to Lil' Mama and Dem Franchise Boyz.

For further information, visit their website at www.myspace.com/csideonline or www.csideonline.com
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C-Side  

Written by on 03/18/08

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