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DJ Booth Features - Marketing/Merchandising Deals

will.i.am and Blue Holdings, Inc. Collaborate on “i.am Antik”

Posted by DJ Z on 05/15/07
Filed under: News, Marketing/Merchandising Deals, Press Release

COMMERCE, Calif. -- Blue Holdings, Inc., a designer, manufacturer and distributor of high-end fashion jeans, apparel and accessories, today announced that CEO of Blue Holdings, Paul Guez and world-renowned musician, producer, songwriter, designer and entrepreneur will.i.am, have entered into a collaborative partnership to create "i.am Antik", an International Premium lifestyle denim brand complementing the already successful Antik Denim Collection. …


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Fergie Goes Mobile As She Kicks Off Tour

Posted by DJ Z on 05/09/07
Filed under: News, Marketing/Merchandising Deals, Concerts, Tour Dates, Press Release

BASKING RIDGE, N.J. -- Multi-platinum and three-time Grammy® Award-winning artist Fergie is launching her highly anticipated first solo tour with a 20-city schedule that begins in Seattle today. The Dutchess has joined forces with Verizon Wireless to deliver a completely new and interactive experience that will leverage mobile technology and create a two-way dialogue directly with her fans. The Fergie …


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Scion Presents: Walking Back To Houston, May 12th

Posted by DJ Z on 05/07/07
Filed under: News, Marketing/Merchandising Deals, Other Events, Press Release

Los Angeles, CA -- Walking Back To Houston continues Scion's celebration of cutting edge art. The show, curated by Union, features three diverse artists, CLOS, ROB ABEYTA JR and ZY$. Uniquely, only one of the three, Rob Abeyta Jr. has an already established reputation in the traditional art world. He has done graphic design, as well as art directing and …


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T.I. Races to the Top With Chevrolet’s Impala SS

Posted by DJ Z on 05/01/07
Filed under: News, Marketing/Merchandising Deals, Press Release

NEW YORK, NY -- Grand Hustle/Atlantic recording artist T.I. and General Motors Corp. have united for a major promotional blitz celebrating the new Chevrolet Impala SS. The multi-million dollar campaign confirms the Grammy Award-winning rap superstar's status as one of the most visible and influential artists in modern hip-hop. The promotion -- created in association with Translation …


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Reprise Records to Launch Mobile Fan Club for Crime Mob

Posted by DJ Z on 03/13/07
Filed under: News, Marketing/Merchandising Deals, Press Release

BURBANK, CA -- Reprise Records has launched an innovative mobile fan club for the Atlanta, GA group that not only lets fans receive artist-voiced updates sent directly to their cell phones, but also allows subscribers to call in anytime to listen to messages and leave their own voicemails for band members -- creating a more personal and interactive experience for …


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Fergie, Ludacris to Headline AE Outfitters Spring Break 2007

Posted by DJ Z on 03/05/07
Filed under: News, Marketing/Merchandising Deals, Concerts, Tour Dates

NEW YORK, NY -- American Eagle Outfitters, Inc. today announced its Spring Break 2007 lineup with performances by Fergie and Grammy-winning artist Chris "Ludacris" Bridges, as well as Cute Is What We Aim For and The Academy Is ... in Cancun. DJ AM will spin on Thursday Club Nights in Acapulco. Millions can log onto ae.com or visit American Eagle …


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G-Unit Members Bring Hot Beats and Rhymes to Ballers Everywhere

Posted by DJ Z on 02/26/07
Filed under: News, Marketing/Merchandising Deals, Press Release

LOS ANGELES, CA -- Sierra Online, a division of Vivendi Games, has signed some of the hottest hip-hop artists and a renowned producer to create an exclusive in-game soundtrack for the highly anticipated PC game FreeStyle Street Basketball(TM). Lloyd Banks, Young Hot Rod and Sha Money XL have been drafted to lead the FreeStyle Street Basketball music team.


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MTV’s Coltrane Curtis Becomes A New Face For Rockport Company

Posted by DJ Z on 02/17/07
Filed under: News, Marketing/Merchandising Deals, Press Release

New York, NY -- MTV’s Official Style Guru, Coltrane Curtis, has been added to the line up of celebrities to promote the Rockport Company’s Established 1971 collection. Curtis, one of the most charismatic hosts on MTV’s Overdrive, is the perfect addition to the ad campaign that spotlights cutting edge designs that embrace the comfort features and technologies that are inherent …


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Snoop Dogg Rolls Out The Blue Carpet For Virgin Mobile USA

Posted by DJ Z on 02/07/07
Filed under: News, Marketing/Merchandising Deals

WARREN, N.J., -- Virgin Mobile USA has added Gangsta rap's legendary father, Snoop Dogg, to its exclusive First Dibs ringtone program. Virgin Mobile and Geffen Records are offering Virgin Mobile's more than 4.6 million customers ringtones from Snoop Dogg's latest album, Tha Blue Carpet Treatment, in stores now. Tha Blue Carpet Treatment is Snoop Dogg's eighth solo …


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Jay-Z Hooks Up With Cherry Coke

Posted by DJ Z on 02/07/07
Filed under: News, Marketing/Merchandising Deals, Press Release

ATLANTA, GA -- Cherry Coke has joined forces with the design team from Rocawear, the trend-setting apparel brand founded by hip-hop icon Shawn "Jay-Z" Carter, to create an eye-catching new appearance for the brand. On February 7, along with his Rocawear designers, Shawn "Jay-Z" Carter will be on hand to unveil the redesigned Cherry Coke packaging for …


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