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DJ Booth Features - Marketing/Merchandising Deals

ABSOLUT(R) Partners With Kanye West For Glow In The Dark Tour

Posted by DJ Z on 02/19/08
Filed under: News, Marketing/Merchandising Deals, Concerts, Press Release

New York, NY -- ABSOLUT(R) VODKA, the most influential spirits brand in the world, announces a collaboration with musical genius and 10x GRAMMY(R) award-winning artist Kanye West that will join two icons of style together for a series of projects throughout 2008. Their creative ventures begin with sponsorship of the Glow in the Dark Tour 2008 Ignited By ABSOLUT 100, …


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Smirnoff Signature Mix Series To Feature Re-Worked Classics By Common, Q-Tip & More

Posted by DJ Z on 02/19/08
Filed under: News, Marketing/Merchandising Deals, Press Release

New York, NY -- Beginning this month, the makers of Smirnoff vodka are launching an exciting new Smirnoff Signature Mix Series, a campaign pairing three acclaimed rappers with contemporary beat-maestros to create new versions of iconic hip-hop songs. Nationally renowned artists Common, Q-Tip, and KRS-One are joining musical forces with Just Blaze, Cool & Dre, and DJ Premier to remix …


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Aubrey O’Day Hooks Up With Travis Barker For Famous SAS

Posted by DJ Z on 01/22/08
Filed under: Marketing/Merchandising Deals

New York, NY -- Travis Barker has chosen Aubrey O'Day of Danity Kane as the new face of his Famous Stars and Straps clothing line. Catch Aubrey and Danity Kane on the new season of Making The Band 4 premiering Monday, Jan 28th at 10pm (EST) on MTV.


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Boost Mobile Gets Animated for ‘‘Anthem 2.0’’

Posted by DJ Z on 11/27/07
Filed under: News, Marketing/Merchandising Deals

Irvine, CA -- What do Kanye West, Ludacris, The Game, Jermaine Dupri, Young Jeezy and Mickey Avalon have in common? Boost Mobile®. The lifestyle-based telecommunications brand and wholly-owned division of Sprint (NYSE: S), today announced the second installment of its highly successful "Anthem" brand campaign, originally debuted at the MTV Video Music Awards in 2004. Titled "Anthem 2.0," the campaign …


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Duck Down Records Inks 5-Track Deal with ESPN

Posted by DJ Z on 11/16/07
Filed under: Marketing/Merchandising Deals

New York, NY -- Duck Down Record's and their various artists were hired by ESPN to create five original tracks for ESPN's coverage of Men's College Basketball. Buckshot, of Black Moon, Heltah Skeltah (Sean Price and Rock), Smif N Wessun, and Tek, of Smif N Wessun all recorded original music for ESPN's College Basketball programming. The …


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Sean ‘Diddy’ Combs Forms Groundbreaking Strategic Alliance With World’s Largest Spirits Company

Posted by DJ Z on 10/25/07
Filed under: News, Marketing/Merchandising Deals

New York, NY -- Diageo, the world's leading, spirits, wine and beer company, today announced a groundbreaking strategic alliance between Sean "Diddy" Combs and Ciroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. …


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Young Buck Back With New Album, Clothing Line & Jewelry

Posted by DJ Z on 10/23/07
Filed under: Albums, News, Marketing/Merchandising Deals, Press Release

New York, NY -- The Tennessee titan Young Buck ushers in a new brand of refreshing hip-hop with the release of "Young Buck Presents: Product Of The South" compilation featuring 615, Outlawz and more. Young Buck hot off the heels of his recently released sophomore album, "Buck the World," returns to the scene with the release …


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Paul Wall Officially Blings Out Cuff’s With An Exclusive New Design

Posted by DJ Z on 10/01/07
Filed under: News, Marketing/Merchandising Deals

Houston, TX -- Iced Out grills were the hottest trend for many hip hop lovers, and now Paul Wall brings the Hollywood heat directly on your wrist. Paul Wall and his partner Jamie Kennedy fashioned exclusive Iced Out Cuff Bracelets in support of recent celebrities incarcerated such as Paris Hilton, Lindsey Lohan, Nicole Richie, Snoop Dog and many others, "My …


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Nina Sky Ink Deal With Polo Grounds Music & J Records

Posted by DJ Z on 09/25/07
Filed under: News, Marketing/Merchandising Deals, Press Release

New York, NY - Polo Grounds Music announces the addition of R&B recording duo Nina Sky to their 2008 artist roster. Nina Sky’s sophomore record, The Musical - originally slated for release earlier this year on former music label Universal Republic – is now scheduled to hit stores early next year. Although some of the original music recorded will remain, …


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Sean ‘Diddy’ Combs Releases Banned From TV Movie On-Line

Posted by DJ Z on 09/18/07
Filed under: News, Marketing/Merchandising Deals, Television

New York, NY -- While the 30 and 60 second spots of the Unforgivable Woman fragrance commercial have been banned, Sean "Diddy" Combs produces and stars in a 3 minute unrated movie version that he is releasing exclusively on-line. This groundbreaking movietisment details Combs' encounter with a glamorous model in a hotel lobby in Times Square, New York. From across …


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