Three 6 Mafia Interview


Three 6 Mafia
Artist:Three 6 Mafia
Label:Hypnotize Minds/Columbia
Next Project:Last 2 Walk (Out 6/24)
Twitter:Three 6 Mafia on Twitter
Website:Three 6 Mafia's Website
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If you win an Academy Award, you’re allowed to put your recording career on hiatus, right?  Well, that is exactly what Juicy J and DJ Paul of Three 6 Mafia had to do following their Oscar victory in 2006 for the song “It’s Hard Out Here For A Pimp,” from the motion picture Hustle & Flow.

Originally, the duo was set to release “Last 2 Walk,” the follow-up to their last studio album, “Most Known Unknown,” at the end of ’06.  But with a gold statue in hand, and an MTV reality show in the works, the fellas decided to put the album on the back burner and concentrate on one project at a time.

In an exclusive interview with DJBooth‘s DJZ,” Juicy J of Three 6 Mafia steps inside the booth to talk about when the new album should be expected, what the loss of Pimp C means for a planned collaborative album with UGK, and how they decided on “I’d Rather” as their new single.

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Three 6 Mafia Interview Transcription


DJ Booth:  What’s goin’ on, everybody?  It’s your boy “Z,” doin’ it real big, and joining me inside the DJ Booth are veteran recording artists, Academy Award winners, and reality TV stars.  Please welcome the incomparable tandem of DJ Paul and Juicy J of Three Six Mafia – fellas, how you doin’?

Juicy J:  Man, we’re great!  We’re havin’ a ball right now!  We’re at Sony, they got a birthday cake for somebody in here – I don’t know whose birthday it is – the candles are lit, I’m not blowin’ them out, but I’m here to eat the cake!  And they got champagne, and vodka and there’s just a great party goin’ on right now.

DJ Booth:  What kind of cake – chocolate or vanilla?

Juicy J:  I dunno, man!  Looks like some funny-lookin’ stuff, but I don’t even eat sweets anyways, but I’m here for the party.

DJ Booth:  Okay, well that sounds like a plan.  At first I was told the new album, “Last to Walk,” was gonna drop at the end of ‘06, then the release date became the end of ‘07, now here we are in ‘08.  I’m being told June the 24th – is this going to stick?

Juicy J:  Maybe and maybe not.  It depends on how Sony’s promotin’ the record.  We have a single out right now, it’s called, “I’d Rather,” and it’s blowin’ up in the clubs, but we gotta give the song enough time to grow, so we can get enough spins and everybody can hear it, and then we drop the album.  But as far as right now, June 24th, it’s solid, but it might be pushed back – who knows?  I dunno, maybe a couple weeks, but it’s not gonna hurt anything, you know?

DJ Booth:  What would you say has been the cause of the multiple delays thus far?

Juicy J:  We had a lot goin’ in 2006, as you know: Academy Awards came out, and that was just a huge blessing and a huge momentum for our group.  We’ve been in the music business for over ten years, still pushin’!  So, we did a reality TV show, partied a lot, had cameras in our face from seven AM to seven AM the next day.  And we recorded a few songs, but it’s hard to do when you’re doing television, to record at the same time, so that’s one of the main reasons why the album got pushed back.

DJ Booth:  Do you think, in retrospect, that you took on too much at the same time?

Juicy J:  Well, not really, man.  We got blessed – any blessing that comes through, man, I think you just should go with it, and just keep workin’, and if we have to push the album back… I didn’t think it was a problem; maybe some of the fans did, but, hey, the music is still the same, still the same old Three Six Mafia, it’s nothing different, and it’s an original Three Six Mafia album.

DJ Booth:  Well, in previously-released press releases, it indicated that the album would feature a plethora of your top industry mates: Akon, Lil Wayne, Chamillionaire, and Lil Jon.  So, who do you anticipate, at this point, making this final cut when the album does drop?

Juicy J:  Well, we made actually seventy-five tracks on the album, and we picked out the best, I think it’s fourteen, it could be sixteen, I dunno, I think it’s fourteen – we got Akon on the album, Lyfe Jennings is on the album, we got 8-Ball, and MJG, we got Good Charlotte.  We had a chance to work with some of the Memphis legends; we got the guy that wrote the song for the movie Hustle & Flow, called “Whoop That Trick.”  Al Capone, we got Spanish Fly – legendary Memphis artists that we grew up listenin’ to.  We got Project Pat, Lil Wyte.  So we kept it M-Town flavor with some other artists from the outside.  And you can hear Paul in the background, he’s snorin’.  And we don’t mind workin’ with anybody, so I think that’s a good thing, when you work with different artists, up and coming, new artists, new producers – it just keeps you fresh and brand new.

DJ Booth:  I couldn’t agree more.  I spoke with Joe Budden in January.  He suggested a concept of recording music and releasing it simultaneously.  Now, a second ago you just said you recorded up to seventy-five tracks, but they’ve been sitting.  And that’s what happens: they just sit and sit, and you’ve gotta wait for sample clearances and label approvals.  Do you think the notion could both deter online bootlegging, and help the industry, if artists could release music right after they recorded it?

Juicy J:  Well, actually, we did some of that.  We released a song called “Doe Boy Fresh.”

DJ Booth:  Sure, with Chamillionaire.

Juicy J:  We released the song, “Where Them Sugar Daddies At,” we released another record called, “Like Money.”

DJ Booth:  And “On Some Chrome.”

Juicy J:  Yeah, “On Some Chrome,” we did the song with UGK, which is on the album.  Rewindin’ the tape a little bit, we do have UGK on the album!  It’s a lot of people on the album, may bad, I forgot.  But we have UGK – rest in peace, Pimp C.  We gave out music on the Internet, no charge, it was free; we don’t have no problem, we aren’t trippin’ over no money or anything, we was tryin’ to mainly please the fans.  ‘Cause the fans is all about the music.

DJ Booth:  As we mentioned a second ago, you guys got the chance to work with UGK over the course of your long career, and of course they’re going to be on the new album.  How have you been affected by what is the very shocking loss of Pimp C from this past November?

Juicy J:  It’s real sad, man.  We love Pimp C, he’s like a brother to us, and as well as Bun B, he’s like a brother to us.  We’ve been workin’ with Bun B and Pimp C for years, man, and they’re great brothers, and we wish him the best, and rest in peace Pimp C as well.  When we worked with Pimp C, he came to California, and, as far as I know, the last song he recorded was with us, and, it’s weird, because the song is crazy – I think it’s a hit, ‘cause it’s a very big loss for hip hop, the hip hop generation.  Those guys were underground kings, mentors.  I was drivin’ down the street the morning he passed away, and somebody called me – actually, somebody E-mailed me, and it was like, “Rest in peace for the lost,” and I was like, “What are you talkin’ about?” and then they E-mailed me back like, “Hey, I heard Pimp C passed away,” and I called my manager, and they said, “Yeah, he passed away,” and I was like, “What?!”  And I was on my way to a restaurant, and I couldn’t even eat, man – I was sittin’ there at the bar, and I was sippin’ on some vodka whatever, and tears was in my eyes, man.  I was very hurt.  And he did a lot of music before he passed away, which is great.  We planned on doin’ an album together, but we didn’t get a chance to do that, but it’s still all good – maybe we’ll get the chance to do something with Bun.  And UGK for life – keep that momentum and that legendary status they got goin’, keep it goin’ on.

DJ Booth:  Well, Pimp was certainly fun-loving and flamboyant, so I know he would be a big fan of the new single,“I’d Rather,” currently sitting at the top of our charts, and, one of the highest-rated songs of the year on DJBooth.net.  It focuses on the age-old theory that man would rather grab up some oral stimulation over sex.  Now, I just spoke to former New York governor Eliot Spitzer, and I hear he’s a fan – did you hear that, J? 

Juicy J:  I didn’t hear he’s a fan!

DJ Booth:  Huge fan!

Juicy J:  I already did some stuff he shouldn’t have end up doin’.  I can’t really speak on that, ‘cause that’s really none of my business.  I don’t doubt anybody, man – I think everybody’s innocent until they’re proven guilty.

DJ Booth:  Sure, sure.  Well, let me follow up with this: have you ever been in a situation where a female wanted to get intimate, and, as they say, “make love,” but you stopped everything and decided, “I’m gonna reroute this sexual course?”

Juicy J:  No, man; I don’t mess around with those kind of women.

DJ Booth:  No? [laughter]

Juicy J:  No, I gotta stay out of trouble, man.  If I meet a female, I’d rather take her out and get to know her.  I don’t mind paying for dinner or whatever; it’s all good.  It’s just like, when you date, you pay for dinner.  And have a few drinks, and, just give it some time, man, and if the female is cool, whatever, then we hook up.  It doesn’t have to be a one-night stand or whatever.  I mean, a one-night stand’s probably cooler, but, it’s not about that.  I think women are queens, man – I try to treat a woman like I treat my mom.  I love my mom, so any woman I meet, I try to make sure I take them out, and see where their brain’s at.  ‘Cause nowadays, its 2008, you gotta be very careful, you know what I mean?

DJ Booth:  Mm-hm, I couldn’t agree more.

Juicy J:  There’s a lotta stuff goin’ on out here, a lotta disease out here, so we gotta take our time and make sure we know who we’re talkin’ to.

DJ Booth:  And make sure you have a full supply of raincoats with you.

Juicy J:  Yeah; you gotta have like a hundred thousand raincoats with you!

DJ Booth:  A hundred thousand or more.

Juicy J:  Maybe two hundred thousand!

DJ Booth:  I agree.  J, one of our members on the site, rainyagirl, said the following about the new single.  “I really like nasty songs, and this is bangin’!”  I know the fellas are gonna like it, so give me head give me head, give me head.”  It’s obvious that women could find this song offensive, but when they are clearly laughing and looking past the lyrics, what does that say about Three Six Mafia?

Juicy J:  Well, when we made this record, this record’s not just for males – it’s for females as well.  We got a female on the hook.  When we first did the record, we just had a male; Paul was on the hook.  And then we put a female on the hook, tryin’ to make females feel more comfortable.  But everybody can relate to this song.  I mean, honestly, if you played it – everybody loves gettin’ head!

DJ Booth:  Exactly!

Juicy:  Exactly!  As long as everybody is feelin’ the record, everyone likes the record, then that makes us feel good, man.  As long as the females feelin’ the record.  ‘Cause, you know, nowadays, ninety-five, maybe close to ninety-eight, one hundred percent, females are the ones who make the records sell, females are the ones that request the records, and they make the records the hits.  You got a hit song, if a female don’t like it, it’s not a hit.  If a woman likes it, more than one, it’s a smash.  You actually gotta please the females before you please pretty much anybody else.

DJ Booth:  Well, that goes well beyond music, as we both know.

Juicy J:  Yeah, you’re right.  The music business is down I think maybe thirty, thirty-five, twenty-five percent – I don’t actually know, I keep hearin’ all these stories-

DJ Booth:  Let’s not get into that.

Juicy J:  Yeah, that’s politics.  But I mean, it’s like gas – I mean, gas is goin’ up, music’s goin’ down, but we gotta stay focused and put out good music, and make sure that the women like our music!

DJ Booth:  Was there any concern, when you guys decided to roll with this as a single, that although as of right now it is picking up steam on radio nationwide, it wouldn’t because of the subject matter?

Juicy J:  Askin’ that question, this is how it happened: we had a Sony meeting, but then we flew from New York to Atlanta, we did the record with [DJ] Montay, then we flew back to LA.  And then Montay – you know he’s a DJ, one of the number one DJs out there in Atlanta – he played the song in a club, and he caught me like, “Man, you ain’t gonna believe this!”  I’m like, What?”  He’s like, “I played this song for the first time, and the reaction was crazy!”  Since the reaction was crazy, everybody was like, “Play that record ‘I’d Rather,’ I wanna hear it!”  So then we just decided, “This is the single.”  We didn’t make the song and say, “This is the single,” it just happened that way.  Once you play a song in the club – its where the hits start.  If you got a song that plays in the club, of course people are gonna call the radio station and they’re gonna want to hear the same song they heard in the club the night before, you dig?

DJ Booth:  Definitely.  Well, it’s good, because it doesn’t seem forced.  A lot of times singles seem forced.

Juicy J:  Yeah.  That song was not forced.  That song, it was in the club first.

DJ Booth:  And now everybody’s breakin’ it off.

Juicy J:  Yeah, it’s a blessing, man, and that’s good, that’s great.  That’s how music’s supposed to be started, and you gotta go with the foundation first to get to the charts.

DJ Booth:  Exactly.  Speaking of something else unexpected, I’m sure if I asked you seven years ago if you’d ever get into the reality television business, you would’ve told me no, but of course last year you and Paul starred in the MTV show Hollyhood.  So, looking back on it, was it overall a good experience for you?

Juicy J:  It was a great experience because we always wanted to do a reality TV show.  And we had bought our own camera, and we had some cameramen, some great guys out in Memphis, and they followed us around the town.  And you know, we live a wild and crazy life, but not so wild, we still handle business as well.  We went for it, and everything was a success.

DJ Booth:  Do you think the show would’ve been more entertaining had you been able to do it in Memphis and not California?

Juicy J:  We didn’t move out of Memphis, but we just took a trip out of Memphis to Hollyhood, you know what I’m sayin’?  We still got our houses in Memphis, we got family still livin’ in Memphis, we still live in Memphis.  Matter of fact, I’m goin’ to Memphis, probably tomorrow, day after tomorrow.

DJ Booth:  I know one of the most frustrating parts from watching the show, while you guys were in California, you felt like there was a lack of greasy food.  So, since your show has stopped filming, have you retreated back to your old diet?

Juicy J:  It was a huge lack of greasy food, ‘cause there are a lot of people in California that eat healthy.  But if you go to the hood, you can find that good old barbecue, green beans, fried chicken – all that good old stuff!

DJ Booth:  All right, well I don’t know if you’ve eaten lunch yet today; I have not, so let’s stop the food conversation.  But go ahead J, give everybody a website or MySpace page, so they can find out more about, “Last to Walk,” the upcoming album, hopefully dropping this June.

Juicy J:  triplesix.com.

DJ Booth:  I wish you nothing but the best, my man.  Thank you so much for joinin’ me inside of the DJ Booth.

Juicy J:  Rock and roll! [screaming]


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