Rick Ross Interview
|Label:||Maybach Music/Def Jam|
|Next Project:||Trilla (Coming Aug 2007)|
|Twitter:||Rick Ross on Twitter|
|Website:||Rick Ross's Website|
When only two videos are made to accompany an album, and that album still has enough firepower to go platinum, look no further than Miami mayor Rick Ross for the definition of success. On the strength of the cult-following hit Hustilin’, Ross became the first artist to reach platinum status for ring tone sales; a remarkable accomplishment in the new digital downloading era.
In order to continue to define the word success, the boss of all bosses is set to unleash his sophomore album this August.
During an interview with DJBooth.net’s DJ “Z,” Rick talks about his work with Dwayne Wade on the Converse shoe campaign, his new drug dealing documentary M.I. Yayo and where he would like to be in twenty years.
Listen to the Interview
Rick Ross Interview Transcription
DJ Booth: What’s goin’ on ya’ll? It your boy “Z” doin’ it real big, and joining me inside the DJ Booth, is one of Miami’s finest, a business man and his own boss—please welcome my man, Ricky Ross. How ya doin’?
Rick Ross: What’s happenin’ Z?
DJ Booth: I don’t want to go here, but I’m going to—The entire Miami populous must be in a deep depression, because my Chicago Bull’s swept your defending champion, Miami Heat. How are you holdin’ up Rick?
Rick Ross: Aw man, you know it’s all good. We’ve been long time fans of Chicago and all the great legacies of Jordan—of course you’re far from that caliber today, but you guys pulled it off—so eat your cookies and your cake!
DJ Booth: You and Dwayne Wade hooked up when you did the Converse shoe campaign. Did you guys play a little one-on-one afterwards?
Rick Ross: No, we just went to the club, I was at his birthday party, and we had a big soirée All-Star weekend, in Vegas. So you know we just kicked it like that.
DJ Booth: If you guys did go one-on-one, with Dwayne’s injured knee and bad shoulder, could you take him?
Rick Ross: Really, Dwayne could beat four Chicago players… any four—you pick—even with both injuries.
DJ Booth: Okay, right—
Rick Ross: He just couldn’t pull it off last week.
DJ Booth: Okay maybe— switching gears, you have a brand new album coming out called “Trilla.” I’m excited about it, you’re excited about it, talk about it…
Rick Ross: “Trilla”! Biggest album of the year! You know what I mean? I just remember bein’ a kid when Michael Jackson’s album “Thriller” came out. It was one of the first vinyl albums I bought, along with Run DMC’s “Walk This Way.” I just played it over and over for a year long. I just wanted to make my sophomore album that intense; just wanted to electrify everyone. Now the boss is gonna come up to the next level, not just to be as ‘good as the first time’—but at the next level !
DJ Booth: Definitely. You mentioned Michael’s album Thriller. He has had his fair share of plastic surgery over the years. Would you get an operation done for vanity purposes and if so, what would you have done?
Rick Ross: I ain’t with that. I would keep it regular.
DJ Booth: Andre 3000 and Jay-Z are both on the new project, so whose classic album changed the game more? Outkast’s Southernplayalisticcadalliacmusik or Jay’s Reasonable Doubt?
Rick Ross: I don’t know, it’s a hard decision, because both of them hit me in different ways. Outkast impacted me more, comin’ from the South, they raised the bar. When “Reasonable Doubt” first came out it was a creeper. A lot of people slept on it, but as time went on, Jay-Z’s flavor just overshadowed a lot of other dudes from up North. You know what I’m sayin’? Both of them were classics, but in their own way.
DJ Booth: Who impacted you personally though, that you can contribute the success you’ve seen over the past few years?
Rick Ross: Jay’s influence. Just watchin’ him makin’ the moves and bein’ apart of the biggest remix of last year. That’s what I’m here for; to build a legacy [like Jay.] I have my film company and my group, Triple C’s. Our “Black Flag” album is coming soon.
DJ Booth: What is your priority right now? Making sure that your sophomore album is better than its predecessor, or helping to establish your group and their debut album?
Rick Ross: I just take everything one at a time and make sure everything I do is the best. That’s why we sold the most ring tones, came out with only two videoes, and went platinum. And that’s not including iTunes and downloads. We comin’ right back with a documentary, and a new album. We bringin’ the streets. We bringin’ somethin’ extra.
DJ Booth: You mentioned “The Best,” and that is the title of DJ Khaled’s new album. Both from Miami, you are always doin’ big things together. When you jump on a DJ Khaled collaboration with top shelf artists like T.I., Fat Joe and Lil’ Wayne… is there a sense of trying to out do one another?
Rick Ross: Yeah, we know we all have a competitive drive, but I just do my style. You know what I’m sayin? And I just do mine regardless of who is on the record. ‘Cause every time I get on it, I just got to be the boss. I like to hear everybody, with all the creative differences, and just blend it all together to make a classic record.
DJ Booth: In addition to your new album, you’ve also been working on a documentary entitled M.I. Yayo, which showcases the most notorious drug king-pins in Miami. In light of the recent fire storm under which Hip-Hop has been from the national media, do you think your association with a project of this type-of content is smart?
Rick Ross: Of course it is, because it’s for the streets. I ain’t makin’ music for the media. I make music for the people in the streets—that want a street level of entertainment. Don Imus issues and media issues; they gonna have to deal with that. I’m a artist. I’m makin’ music because I have the streets to feed. The trap doesn’t close because police ride by.
DJ Booth: Rick, as long as you have the support of your fan base, does criticism matter?
Rick Ross: Yeah, everything matters. I’m not saying this one thing doesn’t matter. But certain criticisms and people are not going to stop the operation from going on. Hip-Hop is not responsible for the comments made by Don Imus or any other bigot.
DJ Booth: Rick, your music tells such a vivid story that it would seem your life is like a movie. So the question is how does it all end? Twenty years from now?
Rick Ross: Being big and fat on the beach. Twenty million dollar mansion, the ultimate bachelor.
DJ Booth: In Miami?
Rick Ross: yes…and still a bachelor.
DJ Booth: Still a bachelor 20 years from now? Not going to settle down?
Rick Ross: I’m gonna do my thing and be a boss!
DJ Booth: Rick, how can people find out more about this new album, “Trilla’” via Slip-N-Slide/Def Jam, being released before the end of 2007?
Rick Ross: They can go to www.rickrosstrilla.com. The new album will be in stores August 28th. It will be the most anticipated album of the year.
DJ Booth: That’s why I got you on the phone today, Rick, and I appreciate your time and I wish you nothin’ but the best of luck on this new album.
Rick Ross: Much love boss!