E-40 Interview

After two decades and twelve albums recorded, how is it possible to remain both topical and trendy?  Simple, embody E-40 and make up some original sh*t never heard before.  With his new album in stores, My Ghetto Report Card, E-40 comes with a fresh energy and an equivalent flair which all encompasses Hyphy, the new Bay Area youth culture movement.  Always one to consider himself “The Ambassador of the Bay,” E-40 has remained a staple figure within the urban community regardless of the time logged in-between his past releases.

His current single featuring T-Pain and Kandi “U & Dat,” (which by the way… has a sick remix with Julez Santana and Snoop Dogg) is burning up both clubs and radio charts across the country.  Currently #3 on the Rhythmic charts and #12 on the Urban charts, the single has showed both E-40 haters and industry execs that the man who brought us ‘Rappers Ball’ (which featured Too Short and K-Ci) can still churn out the hits.

Never the type to become a flash in the pants, 40-Water (as he has been called) has jumped on a plethora of new business ventures which showcase his unique entrepreneurial side.  Look for nine more of his self-created burger joints to open in California and in January of ’07, comes his new brand of liquor, Cloud 9.

During his interview with DJBooth.net’s DJ “Z,” E-40 discusses the ease behind a Cali collabo between Snoop Dogg (Gangsta) and himself (Hyphy) on the upcoming Snoop release, Blue Carpet Treatment.  In addition, E-40 reviews up-coming talent the Bay area has to offer the hip-hop world and how innovation plus creativity equals, ‘you smell me’?