Numark Acquires Sonivox For Virtual Instrument Technology
Numark and it's sister companies are positioning themselves to be the go-to company for everything that has to do with the manipulation, playback, and creation of music. The Jack O'Donnell group has now added Sonivox to their current lineup that consists of Numark, Akai Pro, Alesis, Alto Pro and ION Audio. The Sonivox acquisition means that the company now has an investment into Virtual Instrument Technology that is compatible with desktop's, laptop's, PC's, Mac's, iOS and many other devices. The possibilities of how this can help the production and DJ world and the current Numark and Akai products are endless. Check out the full press release below.
JACK O’DONNELL ACQUIRES SONIVOX, A LEADER IN VIRTUAL INSTRUMENT TECHNOLOGY
Sonivox to bring advanced expertise in sound libraries and software applications to a wide range of products for Numark, Akai Pro, Alesis, Alto Pro and ION Audio
Cumberland, R.I. (Feb. 6, 2012) – Jack O’Donnell, the force behind Numark Industries, Akai Professional, Alesis, Alto Professional and ION Audio, announces the acquisition of Sonivox, a cutting-edge software company that specializes in developing premium virtual instruments and synthesis technologies for musicians, composers and producers.
Founded in 1993, Sonivox has designed and developed innovative music software technologies and groundbreaking applications for desktop and laptop computers as well as mobile devices. Sonivox’s work can be heard in a wide array of products, including its own line of soundware and virtual instruments available for Mac and Windows PCs and its embedded music technologies found in music synthesizers, mobile devices, and more.
Sonivox’s main areas of development include a retail line of premium virtual instruments for musicians, composers and producers, and its Embedded Audio System, a full featured audio synthesis solution for mobile applications and devices such as iPhone, iPad, Android devices and other embedded architectures.
In addition to the continued development of a robust lineup of Sonivox branded software products, the company’s expertise will be immediately leveraged by the group to bring even more innovative and groundbreaking products to musicians, producers, DJs and consumers. The group’s brands, including Numark, Akai Professional, Alesis, Alto Professional and ION Audio, will be bringing products to market that directly leverage Sonivox’s vast experience in soundware and software development.
“Sonivox fits our vision of how music is made today, and will be made in the future,” said Jack O’Donnell, president and CEO of Numark Industries. “We’ve been at the forefront of the computer music revolution, developing controllers that seamlessly integrate with a wide array of music software. Sonivox adds to our toolbox and allows us to develop even more fully integrated hardware/software systems. The recent launch of our MPC series of integrated hardware & software music production tools is a perfect example of how Sonivox’s library of soundware and software expertise will help create tremendous value for musicians, producers and performers.”
Written by djblaze on 02/23/12
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