Audio-Technica Unveils ATH-M50WH White Professional Studio Monitor Headphones
— Stylish white version of Audio-Technica’s popular ATH-M50 headphones offers exceptional audio quality for professional monitoring, mixing, listening and DJ use —

WINTER NAMM SHOW, ANAHEIM, CA, January 19, 2012 — Audio-Technica (booth 6740/Hall A), a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” introduces its ATH-M50WH Professional Studio Monitor Headphones, a stylish all-white version of A-T’s flagship ATH-M50 headphones. Based on input from end users looking for an alternative to the ATH-M50’s standard all-black color scheme, the ATH-M50WH headphones offer the exact same comfort and superior audio quality for professional monitoring and mixing as their standard counterparts.

The ATH-M50WH Professional Studio Monitor Headphones will be available in March 2012 with a U.S. MSRP of $209.00.

About ATH-M50 Professional Studio Monitor Headphones
Embodying the company’s latest transducer technology, the ATH-M50 headphones offer the highest level of sonic accuracy. The ATH-M50’s innovative design was engineered to provide hours of maximum comfort in applications ranging from broadcast to studio/recording uses. The ATH-M50 headphones feature an efficient collapsible design ideal for easy portability and convenient storage. Employing Audio-Technica’s proprietary 45 mm large-aperture drivers with neodymium magnet systems and CCAW voice coils, the ATH-M50 headphones have exceptional power handling and very high SPL capabilities while delivering clear, natural, accurate sound with impactful bass and high-frequency extension. The headphones also feature a closed-back cushioned earcup, providing exceptional clarity and superior isolation in high-volume listening situations. In addition, the circumaural earpieces swivel a full 180 degrees for easy one-ear monitoring. The ATH-M50 has a lightweight and adjustable cushioned headband for maximum listening comfort. An OFC litz wire cable at the left earpiece terminates to a gold-plated 1/8” connector with included professional screw-on 1/4” adapter.  The ATH-M50WH joins the current line-up of ATH-M50 in black and ATH-M50s/LE silver 50th anniversary limited edition.
For more information, please visit www.audio-technica.com.