LEARN PRO DJ TECHNIQUES WITH BEYOND BEATMATCHING
A new book from Mixed In Key offers performance, gear, and business advice for DJs; and includes exclusive interviews with Markus Schulz, Sasha, DJ Prince, DJ Enferno, and more.

MIAMI BEACH, May 8, 2012—The creative minds behind Mixed In Key software are proud to announce the release of Beyond Beatmatching: Take Your DJ Career to the Next Level, a book that gets deep into the craft and business of professional DJing. Authors Yakov Vorobyev and Eric Coomes have more than 20 years combined experience in the professional DJ business.  Vorobyev is also president of Mixed In Key, makers of the industry-standard harmonic-mixing software for DJs.

“In this book we cover many advanced DJ techniques,” Vorobyev says. “We want to teach DJs something new, useful and exciting, regardless of their skill level. Most of all, we want to help them become incredible DJs.”

Beyond Beatmatching talks about:

•      Harmonic mixing: Learn basic and advanced techniques in this vital DJ skill.

•      Putting together your set: Discover how to mix a perfect DJ set.

•      Understanding the nightlife industry: Learn what goes on behind the scenes at a nightclub.

•      Getting gigs as a DJ: Get booked at clubs and festivals.

•      Building your brand: Increase your popularity on the club scene.

•      How to build the perfect DJ laptop: How to optimize a laptop for digital DJing, no matter your budget.

•      Assembling your team: Set goals for the future, and find the right people to help you get there.

Other topics covered include how to create mashups; how to develop a unique sound; how to adjust your set to fit the venue and audience; and how to use social media to reach more people, curate your brand, and expand your fan base.

The book also contains in-depth interviews with key DJs, managers, innovators and executives, including Markus Schulz, Sasha, A-list manager Ash Pournouri, talent booker Biz Martinez, and marketing guru Karl Detken.

“We decided to give back what we’ve learned through experience,” Vorobyev adds. “There are many books about how to beatmatch, but what happens after you already know how to DJ? We hope to share advice that will help you get to the next level.”

Beyond Beatmatching is published on the web for free. There are also Amazon Kindle and Digital .PDF versions available for $9.99 (US). 

ISBN-13: 978-0-615-63986-4

Read the entire book at http://mixedinkey.com/book
About the Authors

Yakov Vorobyev is the creator and founder of Mixed In Key, which has grown to become the DJ industry standard for key detection software. Vorobyev grew up in Washington, D.C., where he discovered a dual passion for writing computer code and DJing; while he worked by day at Bethesda Softworks (creators of The Elder Scrolls video game series) and various technology firms, he took to DJing by night at the top clubs in the city. In 2005, he graduated from George Washington University with a degree in Computer Science. He currently lives and works in Miami Beach, where he manages Mixed In Key’s international team of software developers to create new tools for DJs.

Eric Coomes is a forward-thinking DJ, nightlife consultant, event marketer and writer. After graduating magna cum laude from William Jewell College in 2003, he spent six years working at Cerner Corporation in interactive/web design, marketing, and copywriting. In 2009, he left Cerner to pursue his passion for DJing full time. Coomes currently holds DJ residencies at several nightclubs, and he spins at philanthropic events around Kansas City. In 2011, he worked with the LAVO New York marketing team to coordinate events for Sidney Samson, A-Trak, Tiësto, and LMFAO. Coomes is currently one of the copywriters at Mixed In Key, the award-winning DJ software company.