Best Hip Hop Record (Mainstream) of 2011
Among the smorgasboard of attention-grabbing jams that was Watch the Throne, there was one record in particular that had listeners “going gorillas.” With no promotion, fan fave “N*ggas in Paris” cracked the Billboard Hot 100 on the week of Watch The Throne's release, and its buzz quickly ballooned to the point where Kanye and Hov practically had to release it as a single—the rest, as they say, is history. When a fan favorite explodes into one of the biggest records—scratch that, biggest pop-cultural phenomena—of the year, what is there to say but “That sh*t cray.”?
When Eminem assembled his Shady Records crew this year, bringing both Yelawolf and Slaughterhouse into the fold, all of hip-hop was suddenly forced to remember, "oh yeah, that's what real rap sounds like." 2.0 Boys is the crew's anthem as Royce da 5'9", Eminem, Joell Ortiz, Joe Budden, Crooked I and Yelawolf all take turns throwing lyrical punches that hit harder than Tyson in his prime (and just as crazy). 2.0 isn't a record, it's a warning. Hear that emcees? That's the sound of your impending boom at the hand of the 2.0 Boys.