Best Crossover Record of 2012
Like George Washington, DJBooth readers are incapable of keeping it anything less than one-hundred. As such, your votes reflected the stone-cold truth that No Lie ruled the charts in 2012. With the help of hookman extraordinaire Aubrey “Drake” Graham, 2 Chainz rode his debut set's high-rolling, Mike Will-produced lead single to number one on Billboard's Hot R&B/Hip-Hop and Rap Songs lineups, cracking the upper quartile of the Hot 100 to boot. Oh, and it earned the G.O.O.D. Music signee a Platinum plaque—further testament to the joint's wide-ranging appeal.
MGK - Invincible f. Ester Dean
A good crossover record has a certain je ne sais quo, an intangible quality that keeps the song stuck in your head for hours (if not days) after you hear it. And as anyone who pressed play on No Lie knows, 2 Chainz' hit single has that quality. Chainz' hyper-stylized flow fits perfectly next to Drake's absurdly catchy hook and Mike Will's booming beat, coalescing into a song you're just as likely to hear in a NBA arena as a hip-hop club. In other words, it's got the perfect crossover.
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