Tech N9ne signee and Yelawolf affiliate Rittz has released his sophomore LP for Strange Music, Next to Nothing.
Like its predecessor, 2013's The Life & Times of Johnny Valiant, Next to Nothing is 16 tracks deep. Included are Yela/Shawty Fatt-assisted lead single "Profit" and reader-acclaimed follow-ups "Turn Down," "White Rapper," "Bounce" and "Crown Royal."
B.o.B., Mike Posner, Trae Tha Truth and Twista make additional guest appearances on the set, which packs production by the likes of Best Kept Secret, G.O.O.D. Music hitmaker Lifted, Matic Lee, Track Bangas, Seven and WLPWR.
Next to Nothing Album Review
And I could have written all those too, but I've been listening to Rittz long enough to know that there really is one area in which he's consistently overlooked, his lyricism. In fact, we've spoken about it. Call it the curse of the fast rapper. When you're spitting out double time flow after double time flow, listeners can assume you're not actually saying anything, But Rittz' rhyme book isn't just filled with gibberish, he's committed to making all those words pouring out of his mouth matter.
So I thought that as I listened to "Next to Nothing", I'd take a moment to slow down (via the magic of the written words) some of Rittz' lyrical verbosity, and maybe even give folks, maybe even already die hard fans, a chance to really appreciate the man's lyricism. Plus, that "Google me bitch" line is hilarious. There's also that.
Read More: “Google Me Bitch”: A Lyrical Album Review of Rittz’ “Next to Nothing”
DJBooth Rating - 4 Spins