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Toronto hip-hop fanatics are likely already acquainted with local emcee King Reign, whether through his work in Juno-nominated crew BrassMunk or his collaborations with the likes of Drake and Saukrates. The rapper insists, however, that it's only on his newly-released solo debut that listeners will finally meet the real him.

Sincere finds the headliner showcasing his realness and his storytelling abilities over the course of 12 original jams. Reader-approved singles "Killer," "Promo" and "Chemical Romance" offer a taste of the quality bars in store on the project, which sees Reign joined on the collaborative tip by DJ Grouch, Leila Dey, Noel Gourdin and Shi Wisdom. In addition to the artist's own production, Sincere features beats by Agile, Darp Malone, Gameboy, Rich Kidd and more.

Released July 14, for purchase on the artist's Bandcamp page, the LP can also be freely streamed here in The DJBooth.

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