Outlandish street rapper French Montana has released his Bad Boy debut album, Excuse My French. A native of Morocco, Montana has slowly built up a loyal fanbase over the past six years, during which time he has dropped more than 25 free mixtapes.
Included on the 13-track LP are previously-featured single selections "Pop That," "Marble Floors," "Freaks," "Ain't Worried Bout Nothin" and "Fuxk What Happen Tonight." Distinguished guests joining Montana on the LP include 2 Chainz, Ace Hood, Drake, Lil Wayne, Ne-Yo, Nicki Minaj, Raekwon, Rick Ross, Snoop Dogg and more, while production duties are shared by notables such as Beat Bully, Danny!, Mike WiLL Made It, Reefa, Rico Love and Young Chop.
DJBooth Album Review
On the majority, if not on all, classics, there is a tone, certain message or concept that the artist wants to make clear to listeners – things aren’t nearly so clear cut on EMF. Undeniably, French has one of the most unique background stories in hip hop history from his immigrant status to getting shot in the head to starting an underground DVD empire. So it comes to a disappointment that he only scratches the surface on those particular subject matters. There are glimpses that French would make EMF a platform to make himself transparent to fans, the fitting incarcerated-Max B introduction Once in Awhile being the most notable exception. Over the Kanye West sample, French starts off the album diving into some of his personal experiences from his pre-rap star life.
Came back then he lit the spot up,
Homie hit the chart up,
Moroccan boy, you sloppy boy”
Unfortunately, it seems that would be the extent of French showcasing that part of his life. From track two (Traphouse featuring Birdman and Rozay) on, French would focus on rapping about jewelry, money and women.
However, if you have been following Montana throughout his career you know his beat and feature selection is stellar, and Excuse My French is no exception. Besides the proven no-brainer Pop That and Ocho Cinco, the features throughout EMF seemed to make sense and feel organic. Plus, you could never go wrong when The Weeknd gives you a lob for a record. The two connected on the Danny Boy Styles production standout Gifted and the results should go down as one of the more memorable collabs. Similarly, the new kids on the block, French and Ace Hood, got to show their skills against some of the more seasoned vets, Snoop Lion and Scarface, on F*ck What Happens Tonight. On the triumphant Beat Bully beat, it was a free-for-all on who had the hottest verse.
Ultimately, Excuse My French was very predictable. If you were looking for music to ride around to this summer, then it is the perfect album. On the flip side, if you somewhat bought into French’s “10 year” comment, I can’t believe you won’t leave disappointed. There just isn’t much more to the album aside from the fun energetic singles we have already heard, but nevertheless, EMF was an ok-to-good debut for a Bronx native we can expect to see in the game for years to come.
DJBooth Rating - 3 Spins
Written by Joven Haye on 05/20/13
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