Common - Finding Forever Cover

Avg Rating: 43210   4.3 ( 7 total votes )

Common - Finding Forever

Label: Think Common Music Inc./Warner Bros.

Production: Devo Springsteen, J Dilla, Karriem Riggins, Kanye West, Will.i.am

Lead Single: The People

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When I was high school we used to hood ride.  No, not that hood, like on a car.  We’d fly through the back streets of Boston sitting on the hood, a firm grip the only difference between staying on and hitting the pavement.  As big as the rush was my hood riding days are well behind me, I’m not goin out because my friend’s Buick hit a pothole.  Point is you grow up, your mindset changes.  You start thinking about your life’s work instead of just what club to hit the next night.  What are … ...Read the full album review

Fans can also check out Common's previous albums: Common - The Dreamer / The Believer | Common - Universal Mind Control


DJBooth Album Review


When I was high school we used to hood ride.  No, not that hood, like on a car.  We’d fly through the back streets of Boston sitting on the hood, a firm grip the only difference between staying on and hitting the pavement.  As big as the rush was my hood riding days are well behind me, I’m not goin out because my friend’s Buick hit a pothole.  Point is you grow up, your mindset changes.  You start thinking about your life’s work instead of just what club to hit the next night.  What are you doing with your life, how will you be remembered?   

In a land of hip-hop teenagers Common is a full grown man.  It’s been 15 years since he first asked to borrow a dollar and the lyrical heavyweight is still punchin’ hard.  His new album Finding Forever finds Common in familiar territory; riding the razor thin line between brilliantly innovative music and overly conceptual experiments.  The boundary-pushing album often has more in common (sorry, I had to get in at least one pun) with Stevie Wonder than Biggie with Common relying on subdued jazz melodies and muted percussion to set the stage for his intricate rhymes.  Speaking of which, I refuse to use the term “conscious rapper,” any more.  Conscious means “capable of thought,” isn’t that the least we should expect from a MC?  If you’re an unconscious rapper you’d better be asleep or dead.  Common’s heart is beating as strong as ever.

Calling Finding Forever a Common album is only half the story, it’s truly a collaborative effort.  Kanye West produced nearly the entire album and while his trademark high pitch vocal samples remain, his beats have a distinctly live instrumentation feel here.  Forever Begins weaves several piano melodies with a searching chorus that serves as the album’s manifesto.  Topping out at nearly fifteen minutes and featuring a spoken word performance by Lonnie Lynn, it’s the kind of musical and spiritual exploration that could have come off a Roots album. 

For fans disappointed by the experimentation of Electric Circus don’t worry, this is still a hip-hop album.  The People is Common at his best, spitting soulful verses over a Premier-esque beat from Kanye that stays strong and drops knowledge without preaching.  Jay-Z can’t leave rap alone because “the game need me,” Common because “the streets need me.”  One word, big difference. 

While the beat to Start The Show is a musically adventurous work filled with electronic samples and harps, lyrically Common’s at his hardest.  His line “with 12 monkeys on stage it’s hard to tell who’s a gorilla/you was better as a drug dealer” has spawned endless speculation about who he’s specifically dissing (my money’s on 50), but it really doesn’t matter.  The point is that he can battle rap with the best of them.  Strength and intelligence don’t have to be mutually exclusive.

Common’s storytelling raps are also in fine form, as evidenced on Drivin Me Wild, a track that tells the story of a materialistic girl, a rap thug wanna-be, and a feuding couple, with a grippingly narrative flow.  Time certainly hasn’t slowed Common’s sex drive and the will.i.am produced track I Want You examines a lost relationship, Badu anyone?  The track’s decent, but it spends too much time in the clouds without ever landing.  Maybe it’s because Lily Allen sings the hook.  No disrespect to Ms. Allen, but she’s the best female singer you could get?  Really?  If you really need some soul skip ahead to So Far To Go, a sexually charged track produced by J Dilla (r.i.p.) and the impossibly smooth D’Angelo.  Now that’s how it’s done.

If anything Finding Forever falls just short of truly classic territory, a little head-nodding energy would have gone a long way.  To use an analogy we can all relate to, it’s like sex; slow love making is great, but you need a little back scratching to make it truly incredible.  Handcuffs aside, this is an album that will still hit ten years from now.  Common hasn’t found forever, but he’s certainly found more than a lifetime, and that’s as much as we could hope for.

DJBooth Rating - 4.5 Spins

Listen to More: Common     Written by Nathan S.


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Member Reviews and Ratings


Average Member Rating:   43210       Total Ratings:   7

Scorpion
DJ Booth Member

 
Total Ratings: 13
Rating:  54321
this man is a pure genius, my favorite rapper does da damn thang once again. Misunderstood is my favorite, man the whole thing is my favorite best album of the year. Classic


Posted on Oct 15, 2007    

deezy
DJ Booth Member

deezy
Total Ratings: 128
Rating:  54321
Drivin' Me Wild is tight, I wish it banged a little more though.


Posted on Dec 13, 2007    

XxMrHaterxX
DJ Booth Member

XxMrHaterxX
Total Ratings: 155
Rating:  14321
Wack.


Posted on Apr 04, 2008    

SydneyTaylor
DJ Booth Member

SydneyTaylor
Total Ratings: 35
Rating:  54321
I LUV COMMON!!! AND YEA MRHATER UR HiLARIOUS


Posted on Jun 09, 2008    

Mike Dreams
Tastemaker

Mike Dreams
Total Ratings: 2130
Rating:  54321
Common's best album behind "BE"!


Posted on Sep 26, 2008    

ecd_pow
Rating:  43211
Posted on Jan 13, 2009    

Bobby # 1
DJ Booth Member

Bobby # 1
Total Ratings: 125
Rating:  54321
Common IS NOT AS GOOD AS GUCCI MANE


Posted on Nov 13, 2009    

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